Make your business accessible to more visitors
Improve your accessibility, reach a wider audience and give visitors the confidence to choose your business.
Accessibility isn’t just important — it’s an opportunity
More visitors than ever are looking for clear, reliable accessibility information when choosing where to stay, visit and spend their time. For many, that information is the difference between booking, or going elsewhere.
By improving accessibility and clearly communicating what you offer, you can open your business up to a wider audience and create a better experience for all visitors.
Visit Isle of Wight is working to improve awareness and access across the destination, helping visitors find the information they need, and supporting businesses to better showcase what they offer.
Reach more visitors
Millions of people travel with accessibility needs, alongside friends, family and carers, representing a significant and often underserved market. So much so, VisitBritain research has valued the accessible tourism market at nearly £15 billion annually.
Making your business more accessible, and clearly communicating it, helps you:
- Attract new customers
- Increase confidence and bookings
- Improve the overall visitor experience
- Stand out in a competitive market
Detailed Access Guides with AccessAble
We’ve partnered with AccessAble to provide detailed, trusted accessibility information for businesses across the Island. These guides offer clear, factual descriptions of your venue, helping visitors understand exactly what to expect before they arrive.
Providing this level of detail can significantly improve confidence and decision-making, particularly for visitors with specific access requirements.
Visit Isle of Wight hosted a webinar with AccessAble in December 2025 to discuss their Detailed Access Guides. You can catch up on the recording here and learn how the guide could help your business.Â
Here are two case studies of businesses who have been through the process of obtaining a Detailed Access Guide.
- Self-catering cottage – https://www.youtube.com/watch?v=b2m6Vofq-ZY
- National Trust video – https://www.youtube.com/watch?v=VIZLuebjBts
National scale guidance
VisitEngland and VisitBritain offer a whole host of information, guidence and tools to help you become more accessible, and showcase it to potential visitors. Check in regularly, as there may be opportunities to access funding or discounts to help you take the next steps towards accessibility.